CREATE A WEB PAGE, OR HAVE A FACEBOOK PAGE?

 There are companies that see Facebook as an alternative to web development . The way of thinking seems logical: with Facebook you can have a site through which to publish offers and information about our business, why not limit ourselves to having only one Facebook page and forget about having a web page?

The truth is that, many times, these companies ignore how Internet sales work. It is important to distinguish between the role of social networks in a company and that of a website. In this post we want to clarify this point.

What does a website offer you that a Facebook page does not?

Let's say you take a small local business, such as a restaurant, hostel, or neighborhood store. You may wonder: if I am a local business, why do I need to have a website? People from other cities are not going to buy me, since everything I sell, I sell at street level and in my city.

However, this prepares not mean that you do not need to have your own website. Above all, the most important thing is the medium through which your potential customers will reach.

When a customer is on the street looking for a restaurant, they will typically type “restaurants in the name of the city” into Google. You will not go to Facebook to find it, since it is more difficult to identify those that are from a specific city.

Another reason why having a website is essential is because of the amount of information that you will be able to offer. It is true that on Facebook you can write notes, but a website gives you the option of providing key data about your business, not only the address and telephone number, but also content, characteristics of products and / or services, etc.

First of all, it is important near understand that the information that we are publishing on Facebook tends to be forgotten, since every time something new is published, it falls from our wall. Facebook has great value in offering immediate information, but not in providing the query data that is always necessary to know.

•Your trajectory as a company.

•Examples of your work.

•The human team that makes your business possible.

•Your appearances in the press.

•Etc.

So what is a Facebook page for?

Facebook is a social network whose main function in your business is the dissemination of information. But that information has to be published somewhere: on a blog or a website.

On the other hand, partake in mind that through Facebook you will only be able to reach a limited number of people. As you publish, your page is spreading and becoming more famous. But the truth is that if you hunger to reach a lot of people with a specific publication, you have to pay to promote that publication.

Facebook follows this system for brands to invest in their advertising system. Not all the posts you make are going to reach well beyond your followers, unless someone else shares them. And when your business is starting, and you hardly have any likes on your fanpage, the truth is that you publish it will hardly have any repercussions.

Where to start then?

If you have a local business, you never have to neglect the power of a website. To begin with, because local SEO techniques can be applied so that your website appears well positioned in the searches of your city.

You can also place your business on Google MyBusiness so that users who search for you through the Google Maps map can also locate you. Also so that you come out in the first places in thematic Google searches. For example, in restaurant listings in a specific city.

If you still don't have a web page, the most likely thing is that the users who search for you on Google will go to companies of your competition. Even if you are not a digital business, being on the Internet today is a must. It is not necessary to have an online store, it is not even necessary to dedicate a large amount of effort and investment to the content.

Why do you need a web page?

Every business has its strategy. Maybe you are interested in reaching people in your city, not writing generic articles that visitors from a lot of sites can reach through Google. However, your page is useful in terms of the information it provides and the brand value that differentiates you from your competitors.

If you don't talk about yourself, others will. You must invest so that your company's website is well positioned locally. You must work your brand. The least you want to see on Google are user opinions who may have bought from your company and have not been satisfied.

It can serve as an incentive to improve, but the problem is that this is also going to be seen by people who could buy from you and maybe they start to doubt you.

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