Have you ever immobile to think about how the homepage design of your online store should be? Is it necessary to simply display a list of products, as is common in many templates?
The truth is that there is no written rule about what the
homepage of an online store should look like. Now, there are some tips that can
help you find the best option for you.
Keys to design the homepage of your online store
These 5 tips will help you design a suitable homepage for
your online store
1. Think about the objective of your homepage
What kind of users tend to get there? For what type of
keywords have you optimized or are you planning to optimize the main page?
Because that depends, to a large extent, what design and what content you are
going to put. Your goal is to catch the customer, do everything you can to get
them to stay, keep browsing and, if possible, buy or leave you an email.
2. Understand the homepage as a showcase
You cannot put absolutely everything, nor can you optimize
it for such specific aspects that they have nothing to do, say, with your main
product type. But think that the user expects to find an X-ray of your page;
the main discounts, the main sections, the highlights, etc.
3. Take advantage of the best web design techniques
If you do not control the techniques of web design and
usability in e-commerce, you are going to have problems when creating a
homepage that is attractive to the user. If you work with WooCommerce, think
about doing a WordPress course that allows you to know all the ins and outs of
the tool at a high level.
4. Look for visual appeal
It is clear that an online store with boring or bland images
is not going to sell much. Although on the homepage we have to find a healthy
balance between photography and text, the truth is that the image will have a powerful
effect on your potential clients. Especially your main image or slide show with
its call to action, logo and menu, which is the first thing that customers will
see.
5. Clear calls to action
That is, think that what you are interested in is retaining
the user who reaches the main page. Therefore, take the opportunity to direct
it to the internal sections that interest you. Do not put external links to
other pages in the index (except to your social networks), because more than
one user will escape you there.